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TitleExamining Commercials
Source
Body

This week's Activity of the Week is designed to get learners connecting what they know to the culture and language they are studying.  Using commercials from a global company (e.g., Coca Cola, an airline, the Olympics), learners are asked to compare what they see in commercials in the langaueg they are learning versus what appears in their dominant language. The complexity of this activity can be adapted to any level of proficiency by adapting the tasks for the learners. Novice larners might be asked to look for key words or images and more advanced learners could be asked for a writen comparison or video analysis. 

Each week, the activity is designed as an activity that can be added to your online course, parent email, or other digital delivery system AS IS. That means no modification, minimal extra time, and a way to mix things up while still balancing a whole new system. Each activity is focused on a language learning strategy, function, or interculturality standard and will work in any language. (Note: The activities are created in English but are designed for target language use in any language with adaptations for novice, intermediate, and advanced learners. This format enables remote access while still encouraging target language use.) Some ideas for using these activities include:

  • A Weekly Challenge for your students that can be used to earn participation points or extra credit.
  • An extension activity that requires reflection on the learning objectives of the course and critical thinking about how what they are learning relates to the world.
  • An activity to send home to parents and guardians for them to do with their kids.
Publishdate2020-05-18 13:02:32