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TitlePromotional Blog and Video Analysis
SourceCASLS Activity of the Week
Body

This activity has students reading a blog and watching a promotional video about a leisure activity, identifying the type of descriptive and persuasive language used. After students discuss in groups what persuasive techniques were used and then together create their own 30-second commercial for the activity. Students then watch each other’s videos and evaluate them using a rubric.

Learning objectives:

  • Students will be able to identify persuasive language techniques in a blog and a video promotion.
  • Students will be able to create their own promotional video using the techniques they identified.
  • Students will evaluate each other’s videos based on a 5-point scale on how effective they were at persuading you to participate in the activity.

Modes: Interpretive Reading, Interpretive Listening, Interpersonal Communication, Presentational Speaking

Materials neededHandout, Suggested Answers Key

Procedure:

  1. Introduce topic of promotional videos. What kind of language would you expect in a promotional video?
  2. Have students read the “My first mile” blog post from “The Casual Runner.” Students should analyze the language used and take their notes using the table provided on the handout.
  3. Then have students watch a promotional video for the Portland Marathon and do the same process as with the blog.
  4. Now have students discuss in small groups whether or not the blog and the video were successful in persuading them to join the Marathon. They should compare their notes regarding persuasive techniques.
  5. Have students compare their notes with the suggested notes from the answer key.
  6. Each group should work together to create their own 30-second commercial for the Portland Marathon (or other event in your area).
  7. After the video is created, students should post it to a class discussion board or somewhere that other students can watch them.
  8. Each student must evaluate the videos made by their peers using the 5-point rubric on the handout. The rubric is holistic and is intended to engage learners in quick a evaluation to spur classroom discussion.
Publishdate2017-05-29 02:15:01