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Title | Advertising: Who Is Your Audience? |
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Source | CASLS Activity of the Week |
Body | Stephanie Knight is the Language Technology Specialist for CASLS at the University of Oregon. This activity was developed in order to meet the various needs of the students in her International Baccalaureate Diploma Programme Spanish course at Hillsboro High School, an urban high school in Nashville, Tennessee. It can be adapted to fit other languages and levels. This activity aims at developing speaking and critical thinking skills among intermediate-high and advanced-low students. Insofar as students are led to consider varying levels of acculturation in differing generations of heritage learners, this activity is appropriate for classes of heritage learners and for classes with students studying Spanish as a foreign language. In completing the activity, students are engaged in reading, listening, and speaking skills. Mode(s): Presentational Speaking, Interpretive Listening, Interpretive Reading Objectives:
Resources- Advertising PowerPoint, Handout 1, Handout 2 (English versions available here: PowerPoint, Handout 1, Handout 2) Procedure:
It is recommended that students record their commercials and do a self-evaluation and reflection in which they focus on three strengths that they discovered in listening to the recording. Remind them to cite proof of the strengths and to use them as part of an improvement plan. The students may wish to also work on 1-2 weaknesses in their improvement plans. Adaptations: While students originally completed this activity by presenting each commercial live in the classroom, the commercials could be pre-recorded. This activity could be easily adapted to lower-level students by allowing them to write a script instead of an outline of the commercials. Such an adaptation would allow students to rely less upon spontaneous output than they would in the activity as presently created. |
Publishdate | 2015-07-06 02:15:01 |