View Content #5484
| Contentid | 5484 |
|---|---|
| Content Type | 1 |
| Title | Increase in Bilingual Toys |
| Body | From http://www.baltimoresun.com/business/bal-bz.toys17dec17,0,1864902.story?coll=bal-business-headlines Popular bilingual toys reflect changes in society By Keiko Morris The Baltimore Sun Originally published December 17, 2006 Industry experts say that the demand for bilingual playthings has been growing in the past five years, and toy companies, in an attempt to cater to a lucrative market, have increased the number of such toys. Toys "R" Us identified bilingual toys as the second of its top five hottest toy trends for this holiday season. "From the toy-making perspective, it really acknowledges this growth of our population, and it actually speaks to the economic power of the Hispanic community," said Chris Byrne, toy expert and contributing editor for the magazine Toy Wishes. "It's profitable to market high-profile mainstream toys to this community." Fisher-Price sells a Bilingual Elmo, which sings in English and Spanish and is supposed to teach children five new Spanish words when they squeeze his tummy. And the new TMX Elmo, one of this season's top sellers, also has Spanish and French versions. Amigo Bear is a new Care Bear member, complete with a cell phone, and claims to teach numbers, colors and phrases in English and Spanish. A new version of Baby Alive can be switched from English to Spanish. For a slightly older children, Oregon Scientific has developed a 3D interactive bilingual globe. And LeapFrog has developed a number of bilingual educational toys. Read the entire article at http://www.baltimoresun.com/business/bal-bz.toys17dec17,0,1864902.story?coll=bal-business-headlines . |
| Source | Baltimore Sun |
| Inputdate | 2006-12-23 01:49:49 |
| Lastmodifieddate | 2006-12-23 01:49:49 |
| Expdate | Not set |
| Publishdate | 2006-12-25 00:00:00 |
| Displaydate | Not set |
| Active | 1 |
| Emailed | 1 |
| Isarchived | 1 |
