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TitleGerman Program Promotion
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If students at your school are starting to talk about what classes to take next year, then you might want to take a look at these program promoting ideas.

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Goethe-Institut New York has produced a number of advertising materials that are geared towards secondary school students. In fact, we have a poster "Top ten ways to learn German" that can be purchaised from the AATG webstore (www.aatg.org) -- with quite a few other materials -- for not so much money. For instance, the broshure Why German Is 4U can be bought for $14 for 100 copies, there is also a really nice video that goes with it, good for high school students (only $5). Simply go to Advocacy section of the store and scroll all the way down -- there are many more things there!

Probably most importantly for your purposes: Goethe-Institut New York has just finished revising the first edition of the advocacy binder "Pro-Deutsch! Promoting your German program" that is a large collection of various materials that can be used to communicate to students, parents, and school administrators the importance of learning German and keeping a German program alive. The old edition is available as a binder from AATG Web-store ($10, I believe; the new one is coming soon); the NEW edition is, however, downloadable free of charge from the GI website:

http://www.goethe.de/ins/us/prj/pdt/enindex.htm

Liamkina, O. Re: [AATG-L] Program promotion ideas. American Association of Teachers of German listserv. AATG@listserv.iupui.edu (14 Mar. 2006).

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The thing that has helped my German program the most is TPRS. There is a week-long TPRS workshop sponsored by the AATG this coming summer at Sweet Briar College in Virginia. The camaraderie is wonderful and it's very affordable. Year after year teachers have attested that TPRS has really revitalized their German program and helped it grow.

http://www.aatg.org/programs/profdev/AATGsumsem.html#TPRS

Williams, B. Re: [AATG-L] Program promotion ideas. American Association of Teachers of German listserv. AATG@listserv.iupui.edu (14 Mar. 2006).

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Here is an idea I just did for Information Night. I made a poster of 6 questions titled "Test your German". The questions asked things like "Which of the following is NOT German: Levi Strauss, Albert Einstein, Pope Benedict XVI, or none as they are all German", "When did Germany re-unite?", What percentage of Americans claim to have German heritage?" and a picture/word matching. All questions were multiple choice with the answers hidden on the side. I heard from my department chair that it was the hit of the evening and it sparked a lot of questions and interest in German. I think I would like to expand it for next fall's Open House.

Shopinski, J. Program promotion. American Association of Teachers of German listserv. AATG@listserv.iupui.edu (16 Mar. 2006).
SourceAATG-L
Inputdate2006-03-25 19:27:00
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