View Content #3765

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TitleBilingual L.A. Radio Station Finds Eager Audience
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Since changing its format from Spanish-only to bilingual, a major Los Angeles radio station has shot from 18th place to second in popularity. The artists, D.J.s, and even callers heard on a new Los Angeles radio station switch back and forth from Spanish to English, mirroring the language its listeners speak: not Spanish OR English, but Spanish AND English. Read the Los Angeles Times article at http://www.calendarlive.com/printedition/calendar/cl-et-station5nov05,0,5015613.story?track=tothtml .
SourceLos Angeles Times
Inputdate2005-11-10 14:09:00
Lastmodifieddate2005-11-10 14:09:00
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Publishdate2005-11-14 00:00:00
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