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From http://us1.campaign-archive1.com/?u=a9f6c180278a62e01d817ae4b&id=9d43ecb8ee&e=c00fca3321

#Pengyou Day is November 17, 2016. In conjunction with the U.S. State Department's International Education Week, Project Pengyou Campus Chapters and Asia Society Confucius Classrooms across all fifty states will simultaneously launch events and social media campaigns to celebrate U.S.-China study, engagement, and friendship. The "We are all #Pengyou" campaign seeks to empower students of Chinese to spread their knowledge to other Americans, starting with simple conversations like the teaching of one word in Chinese to a friend. Learn how to join the campaign at http://projectpengyou.org/pengyouday/