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From https://eca.state.gov/programs-initiatives/international-education-week

International Education Week (IEW) is an opportunity to celebrate the benefits of international education and exchange worldwide. This joint initiative of the U.S. Department of State and the U.S. Department of Education is part of their efforts to promote programs that prepare Americans for a global environment and attract future leaders from abroad to study, learn, and exchange experiences.

Learn how you can participate at https://eca.state.gov/programs-initiatives/international-education-week.
More information, resources, and suggestions are available at http://blogs.edweek.org/edweek/global_learning/2016/10/every_year_in_november_we.html and https://content.govdelivery.com/accounts/USPC/bulletins/16cf889