View Content #2147

Contentid2147
Content Type1
TitleEnglish slogans waning in popularity in German advertising
Body
English losing verve as advertising language

A little over a year after a study confirmed that most Germans don't
understand advertisements in English, German businesses have apparently
taken note, switching their campaigns from the use of vague English slogans
to clearer German ones.

Full article available at:

http://www.germany-info.org/relaunch/info/publications/week/2004/041008/
economy3.html
SourceThe Week in Germany - 10/08/04
Inputdate2004-10-14 20:50:00
Lastmodifieddate2004-10-14 20:50:00
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