View Content #2147
Contentid | 2147 |
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Content Type | 1 |
Title | English slogans waning in popularity in German advertising |
Body | English losing verve as advertising language A little over a year after a study confirmed that most Germans don't understand advertisements in English, German businesses have apparently taken note, switching their campaigns from the use of vague English slogans to clearer German ones. Full article available at: http://www.germany-info.org/relaunch/info/publications/week/2004/041008/ economy3.html |
Source | The Week in Germany - 10/08/04 |
Inputdate | 2004-10-14 20:50:00 |
Lastmodifieddate | 2004-10-14 20:50:00 |
Expdate | Not set |
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Active | 1 |
Emailed | 1 |
Isarchived | 1 |