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From http://lapiceromagico.blogspot.com/

World Book Day or Día del Libro is a yearly event on April 23 organized by UNESCO to promote reading and literacy. It’s a well-known tradition in Spanish-speaking countries and both towns and schools organize events and activities. This article shares some ideas on what to do to promote reading and writing.

You can read through the ideas at http://lapiceromagico.blogspot.com/2015/04/50-actividades-para-el-dia-del-libro.html