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From http://languagemagazine.com/?page_id=123049

Introducing cultural issues in the business English for specific purposes (ESP) curriculum is a daunting task, given the complexity and scope of the topic, as well as the perceived limitations of a business English course. Many practitioners avoid raising these issues as a result, or simply because they appear to be beyond the scope of a language course, especially business English. Nonetheless, creating a curriculum that does not acknowledge the importance of culture, including pragmatics and critical thinking, and its effect on communication would be irresponsible when preparing students for international business interaction.

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