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Learning to read across genres builds literacies in a variety of capacities. Key to building this capacity is the ability to filter relevant information.

Objective: To read and analyze an advertisement for relevant information.

Resources: Reading an Advertisement worksheet

Procedure:

1. Pre-reading: Work with learners to highlight key elements of an advertisement using model ads in the target language. Are there different types of ads? If so, how do they vary based on their purpose?
2. Reading: Have learners read an ad of their choice. As they read they should – (1) underline the three most important pieces of information, (2) cross out three elements that are not relevant, and (3) write down five words or phrases they do not know or cannot figure out.
3. Post-reading: Ask learners to compare their reading findings with a classmate. What do their ads have in common? How are they different? Can they figure out the meaning of the unknown elements?
4. Extension: Have learners create an ad of their own to share with the class.